Creative Brief
Basic structure and wireframing for a visual system inspired by the community
B Hudson Tours Limited approached us with the aim of Elevating Luxury Travel, their goal was clear: to establish a digital presence as premium and bespoke as the luxury safaris and international holidays they curate. Based in Nairobi, Kenya, this project allowed me to integrate a cohesive brand identity, a high-performing web platform, and polished marketing collateral into a single, unified experience.
Task
We were asked to work out a new structure and to provide the necessary designs.
Strategy
Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction, Marketing Collateral
Client
B Hudson Tours Limited
Visual Identity & Logo Design
To resonate with a global audience seeking “unforgettable journeys,” the branding needed to balance African authenticity with modern luxury.
- The Concept: We designed a logo that evokes the fluidity of travel and the stability of a trusted agency.
- Color Palette: Using vibrant tones inspired by the Kenyan landscape—deep savannah greens and coastal blues—to evoke feelings of adventure and serenity.
- Brand Voice: Developed a sophisticated yet welcoming visual language applied across all digital and print assets.
Web Development
The core of the project was the official B Hudson Tours website, engineered to serve as a 24/7 travel consultant.
- Dynamic Booking & Navigation: Developed a seamless interface for users to explore diverse categories like Luxury Beach Holidays (Diani, Zanzibar) and Tailor-Made Safaris (Maasai Mara, Amboseli).
- SEO-Rich Architecture: Implemented a content-first strategy, optimizing for high-intent keywords like “luxury Kenya safari” and “bespoke international travel.”
- User Experience: Built with a mobile-first approach, ensuring that travelers can browse itineraries and book consultations from any device.
- Key Features: Integrated a comprehensive blog for expert travel guides and a streamlined newsletter signup for lead generation.
Integrated Marketing Collateral
Beyond the screen, I designed collateral that maintained brand consistency across all touchpoints:
- Digital Brochures: High-impact PDFs for Corporate & Group Travel and honeymoon packages.
- Social Media Assets: Template designs for Instagram featuring destinations like Bali, Singapore, and the Maldives.
- Corporate Identity: Professionally designed business cards, letterheads, and presentation decks used for pitching to multinational NGOs and corporations.
Project Impact
This comprehensive overhaul transformed B Hudson Tours Limited from a local agency into a competitive global player. By aligning their visual identity with their high-end service, we created a platform that doesn’t just sell tours—it sells “The Africa of Your Imagination.”
Are you looking to elevate your brand’s digital experience? Let’s discuss how I can bring a similar level of integrated design and development to your next project.